International Federation of Red Cross and Red Crescent Societies
Kenya Red Cross
IFRC | Solferino Academy

How to Film a Good Video

IFRC | Solferino Academy

Useful Tips for the IFRC Global Innovation Summit 2023 Video Challenges

How to create an interesting video

  • Plan your storyline before filming, keeping your audience in mind and delivering a compelling story.
  • Ask yourself: would you like to watch this video? What will make it special and interesting?
  • You can wear a Red Cross / Red Crescent uniform, badge or similar, if you have one.
  • Share your name and national society at the start or end.
  • If you want, you can include a short interview with another RCRC volunteer or staff or a community member. Remember to get (written) consent! [you can use this consent form]
  • Spell out acronyms and avoid jargon. 

Useful tips for filming/editing your video

  • Start filming a few seconds before the action/speaking starts, and continue a few seconds after the end.
  • Use natural light as much as possible.
  • Choose a quiet location with no background noise for speaking and interviews.
  • Avoid filming against busy backgrounds or with distracting text/objects.
  • Position the camera at eye level, and keep it stable with a tripod, or resting it against a steady object.
  • Try filming scenery and action from different angles. You can use close-ups, medium shots, wide angles etc. More about camera shots and angles
  • Avoid zooming – instead, take steps to get closer. 
  • Refer to video references for further guidance.

Useful Video References:

  1. How to shoot mobile video like a pro 
  2. How to Film like a PRO with Android Smartphones
  3. Video Editing Guide for Beginners

Code of Conduct

  • The humanitarian imperative comes first: to alleviate suffering, not to cause any additional stress to people affected.
  • Respect people’s dignity and seek informed consent for everyone appearing in your videos.
  • No political or religious viewpoints.
  • Respect cultures and customs.

About the GIS 2023 Challenge

  • There are five challenges available to apply for. Please check out the website.
  • The winners will receive a fully funded invitation to the Global Innovation Summit 2023 in Kenya from June 26-28.
  • Applicants must be staff or volunteers from a Red Cross or Red Crescent National Society with their National Society’s approval.
  • Any funds distributed will be channelled through the applicant’s National Society. Good luck!
IFRC | Solferino Academy